Autonet.ca and Yahoo! Quebec unite to create a powerful automotive destination
Montreal, December 4, 2008 - Autonet.ca, Quebec's leading online source of automobile dealer listings and automotive information, announced today an agreement with Yahoo! Canada that will deliver a powerful online destination for vehicle sales and news to Yahoo! Quebec users.
This agreement is part of a broader strategic alliance formed between Canoe.ca and Yahoo! Canada in early January. Together, these leading Internet destinations reach more than 75% of all French-speaking Internet users in Canada. (source: comScore Inc. French Canada, Sept 2008)
The new Yahoo! Quebec Auto site will feature listings of vehicles for sale, photo galleries, video reviews, motorsports information and reports from authoritative journalists such as Denis Duquet.
"The agreement between Autonet.ca and Yahoo! Quebec Autos means dealers can connect with many more car buyers in the Quebec marketplace, while Yahoo! Quebec visitors now have access to the most complete source of vehicle listings and automotive information," said Stefan St Laurent, Vice-President of Autonet.ca, part of the Canoe.ca network.
The agreement creates a unique and expanded audience for automobile dealers through multiple access to vehicle listings via the Canoe Autonet.ca and Yahoo! Quebec Autos.
"This agreement gives Yahoo! Quebec users an automotive channel within the Yahoo! environment and at the same time provides our advertisers with a highly sought after vertical," said Greg MacDonald, Business Manager for Yahoo! Quebec.
About Canoe.ca
A subsidiary of Quebecor Media, Canoe.ca is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians. The Canoe Network attracts over 7.7 million monthly visitors and includes Canoe.ca, top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. Canoe.ca also offers online services in the fields of employment and continuing education (Jobboom.com), housing (Homes-Extra.ca), automobiles (Autonet.ca and ASL Internet), personals (reseaucontact.com), social networks (space.canoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.ca. In Canada, Yahoo! sites were visited by more than 16 million Canadians in April 2008 (comScore Media Metrix, October, 2008). Yahoo! Canada is headquartered in Toronto, Ontario.
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Source:
Stefan St-Laurent
Vice President, Autonet, Canoe Inc.
514 847-9155 Ext. 3301
stefan.st-laurent@canoe.ca
Clive Hobson
Director Public Relations
Yahoo! Canada
Tel: 416-848-6184
E-mail: chobson@yahoo-inc.com
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